"Noah, what was distinct about the bathroom?" Shawn asked.
This wasn't exactly what I had on my mind as we made our way over to the first Evergreen Summit. But my
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
Benchmarking is silly.
Too often I meet people who base all of their most important business decisions on industry benchmarks.
Benchmarking is based on the myopic belief that no other industry faces
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.
Every company, and every
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely
One of the most beloved metaphors in the marketing world is the greased chute. The idea is that once a prospect starts reading or viewing your sales or marketing material, you
People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because