An expensive tool. She thought they were using it. Nobody was. Is this happening in your business?

The trap of big data is that many companies can’t answer the basic questions first. Start there.

Reading something great. But finding a way to apply what you’ve learned is a key to making it stick. See how leaders took input on inputs from theory to action.

Are you making business decisions based on the inputs or the outputs? You might be spending $100 to save $1.