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10May
A Billion Dollar Sales Process Learned From a Small Town Contractor
I needed some work done at my house. I talked to ten contractors, and nine of them were awful. But the one who ended up…
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26Apr
The Most Important Parts of the Customer Experience You’re Not Even Thinking About
Most people assume that once they’ve got a customer, that’s when customer’s experience starts. But they’re wrong. The customer experience starts long before the prospect…
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19Apr
A $464,000 Difference of Opinion
$464,000. This was the cost of a new custom software development tool that the IT department was proposing to a CEO I was working…
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05Apr
How Killing The Sea-Monkeys Adds Millions To Your Bottom Line
Just ADD WATER – that’s all! In ONE Second Your AMAZING Sea-Monkeys Actually Come to Life! Seeing the advertisement for Sea-Monkeys was certainly a blast…
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15Mar
How to Turn $1.73 into Millions Within Days
Don’t worry about having a heart attack on an airplane. Chances are good. You’re likely to live. At least you’ll see a doctor. Did you…
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08Mar
The Most Powerful Tool You’re Almost Certainly Not Using
In my work over the past ten years, I’ve been fortunate enough to work with companies that employ three people, and those that employ thousands….
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01Mar
Narrative Trumps Experience
Let’s play a game. I want you to picture the perfect plate of pasta in as much detail as you can. Close your eyes…
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23Feb
The Giant, Untapped Opportunity You’re Likely Missing
I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking… Would I…
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26Jan
A 17% Sales Increase in Only 3 Months
Nobody cares as much about your business, your customers, and the future of the company as much as you do. Most of my clients are…
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05Jan
The Quickest & Easiest Way To Irritate Your Customers (Before They Even Reach You!)
Yesterday I had to call Expedia. For the first time in a long time, I used the site to book some upcoming travel. When my…
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