- 18Oct
How Do You Know When You Lose a Customer?
Listen to today’s Tidbit in audio format! Knowing when you get a new customer or client is easy – many of us have probably recently…
- 16Oct
The Evergreen Show – Episode #15 – When You’re Consistently Good, You Can Even Beat up Your Customers Without Repercussions!
United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren’t giving…
- 10Oct
A $3 Substitute for a $100-150k Expense
Salespeople, like any other group, can generally be broken out into three categories. The first (and by far most valuable) are your superstars. With these…
- 09Oct
The Evergreen Show – Episode #14 – Why We Hate this Referral Question So Much!
“How likely are you to refer us to a friend?” It’s a question we’ve all seen, and some are probably using. Join Noah and Shawn…
- 05Oct
The Evergreen Show – Episode #13 -You Might as Well Burn Your Profits
Here’s the latest episode of The Evergreen Show. Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more…
- 03Oct
Maybe You Don’t Need To Hug Your Customers
A few weeks ago I was speaking at a Customer Experience conference. Everyone was fired up and wanted to talk about the airlines! “Those damn…
- 26Sep
Don’t Make Your Customers Work So Hard
Listen to the audio version of this week’s tidbit here! My friend Shawn Veltman, the co-author of my upcoming new book, and the co-host of…
- 25Sep
The Evergreen Show – Episode #12 – Get Your People To Stop Learning and Start Doing
Here’s the latest episode of The Evergreen Show. The most comforting lie we tell ourselves is that we just need to learn more; to acquire…
- 19Sep
When Your Expertise Is More Valuable Than Your Inventory
One of my favorite men’s clothing stores is Bonobos. They do something cool. They don’t have any inventory. I almost always loathe a business that…
- 18Sep
In an Equifax World, Be Elon Instead
As we’re all aware by now, over ⅓ of Americans have had their personal data breached by the good folks at Equifax. Since we’re about to…
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