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27Sep
Your Values Might Be Baloney
Why did you fire John? Why did you switch providers? Why did you hire Jill? Why did you reduce the marketing budget? Why did you…
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20Sep
Don’t Just Sit There…Do Something
I remember a few years ago everyone in the business world was espousing the benefits of a new productivity book called Getting Things Done (GTD)….
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06Sep
Customer Loyalty Only Requires 3 Things…
It can feel like you need to pay attention to 4,584,282,221 different things in your company, and I’ve talked to hundreds of executives who feel…
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30Aug
To Reach Your Customers, Stop Shouting & Start Whispering
Do you want your prospective customers to like you and want to do business with you? What if you could achieve that before you even…
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23Aug
Telling Stories About Yourself : How to Create Your Own Word-Of-Mouth
There’s a comic that’s so good I felt like I had to share it with you. Not just because it’s funny (although it hits just…
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22Aug
What The Chickens Can Tell You
Want to know the real health of your business? Sometimes, finding the answer is much easier than you think.
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19Aug
The Walter White Exercise
How well do you really know your customers? What about your sales people, your marketing people, your customer service people? Here’s a fun little exercise…
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17Aug
Doing This Will Instantly Annoy Even Your Most Loyal Customers
You might have loyal customers…but making this critical mistake can instantly turn them off! Don’t do it.
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16Aug
Want to Improve the Customer Experience and Reap The Rewards? Do This!
Imagine using a size 14 blue font instead of a size 12 red font and that being the difference between six hundred thousand dollars in…
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15Aug
The Most Important Secret to Marketing Success
Great marketing is not about ‘more’ communication and–suprisingly–it’s not about quality either. If you want to nurture relationships with your customers, the most valuable thing…
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