How to Beat the Competition 47 Cents at a Time
Over the weekend, my colleague and co-author Shawn and I were in Las Vegas conducting a workshop for 40 savvy business owners.
We started this workshop by sharing an observation made the night
Category
Career & Work
The Most Valuable Thing Your Customers Can Give You and How to Get It
How can you measure the value of customer relationships?
Here's an interesting way.
Ask yourself, how much time do you think they willing to give you, and how much importance do they
Carefully Consider Your Options
I was working with a large manufacturing firm who had an important decision to make. They were trying to make the right decision between two plant upgrades. They needed both
What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth
I flew to New York City yesterday.
I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard)
How To Differentiate Your Difference
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
Everyone Cares
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely
All CEOs are Salespeople
How involved are you, personally, in your company's sales efforts?
I'm going to guess not nearly enough.
But your business is "different..." This type of thing would never work for your business...
Slick Resolutions
Peter Drucker once wrote, “People in any organization are always attached to the obsolete - the things that should have worked but did not, the things that once were productive
January 17th, Already?
This month got off to a busy start.
Over the span of a couple of weeks we sold our house and purchased a new home. We move in less than three