I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.

Every company, and every person, faces that very large gulf between what we know we should do and what we actually do. In many cases, the simpler the thing we should be doing, the more we resist it.

Perhaps this is why doctors continue to fight using checklists and washing their hands regularly (even though both of those things have been shown to reduce hospital complications and deaths by more than 30%).

We fight the simple.

We fight consistency.

And in almost every business, the biggest successes come from being consistent and from operating as simply as possible.