Why Won’t You Take My Money!?!?!?!
My good friend Shawn was telling me about an experience he had recently. It was so in line with what I talk about and share with you on a weekly
Category
Customer Loyalty
What Walmart and Domino’s Pizza Want You To Know About Business Growth
Did you know that Tom Monaghan, the founder of Domino's Pizza, used to order pizzas from local pizza joints whenever he was on the road?
And Sam Walton used to visit
Loyalty Lessons from The Recent Canadian Election
As you may or may not know, I'm a Canadian. I live in Ontario, just south of Detroit.
What you do likely know is that has we just had a major
What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth
I flew to New York City yesterday.
I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard)
The Volkswagen Effect
Frankly, I'm not sure we should be so surprised by things like this anymore.
A company like Volkswagen, who had spent years cultivating and nurturing one of the most loyal fan
Cut the Crap about Authenticity – She Should Have Lied
Every expert is the world of sales, marketing, and customer service loves to preach to us and tell us that we all need to be more "authentic" in today's business
What’s Distinct about The Bathroom?
"Noah, what was distinct about the bathroom?" Shawn asked.
This wasn't exactly what I had on my mind as we made our way over to the first Evergreen Summit. But my
How To Differentiate Your Difference
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
Everything You Need To Know About Customer Loyalty (Can Be Learned In This Kitchen)
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
You Can’t Benchmark Your Way To Breakthrough
Benchmarking is silly.
Too often I meet people who base all of their most important business decisions on industry benchmarks.
Benchmarking is based on the myopic belief that no other industry faces