How To Differentiate Your Difference
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
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Tuesday Tidbit
Everything You Need To Know About Customer Loyalty (Can Be Learned In This Kitchen)
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
You Can’t Benchmark Your Way To Breakthrough
Benchmarking is silly.
Too often I meet people who base all of their most important business decisions on industry benchmarks.
Benchmarking is based on the myopic belief that no other industry faces
The Golden Rule of Customer Intelligence
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
Business Lessons from a Proctologist
In the book titled Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment, Dr. Martin Seligman writes about a medical experiment that elucidates a powerful
Why Your Average Customer Never Buys Anything
People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because
Is Marketing The Wind Beneath Your Wings?
I'm reading a fantastic book right now called Skyfaring. In the book, pilot Mark Vanhoenacker shares what it's like to be a commercial pilot who spends the majority of his
The 90-45 Rule
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus
You Have a Corporate Vision – but Can You See?
This past Friday morning, I was sitting with a client in his backyard enjoying a coffee before we were about to begin our day together working on his business.
He told
All CEOs are Salespeople
How involved are you, personally, in your company's sales efforts?
I'm going to guess not nearly enough.
But your business is "different..." This type of thing would never work for your business...