The Red Pen / Green Pen Test
As I'm sure is the same with you, I get a lot of emails and phone calls from sales people looking to sell me the next great thing.
Just the other
Category
Success
Why Bringing Back Your 80’s Rock Star Hair Will Drive Business Results in 2016
Almost everyone has heard the story about the bowl of M&Ms in Van Halen’s famous concert rider.
You know, the one where Eddie Van Halen says they require a giant bowl
A Stone Age Warning For Modern Marketing
Sometimes, the most profound business insights are found where we least expect them.
That's certainly the case on this, the 163rd week of the Tuesday Tidbit. Because this week, the insight
How Walter White Is Destroying Your Company’s Marketing Efforts (and What You Can Do to Fix It)
We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters.
For two minutes, heads were
Everything You Need To Know About Customer Loyalty (Can Be Learned In This Kitchen)
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
Everyone Cares
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
The Golden Rule of Customer Intelligence
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
Consistent Simplicity
I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.
Every company, and every
Business Lessons from a Proctologist
In the book titled Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment, Dr. Martin Seligman writes about a medical experiment that elucidates a powerful
Is Marketing The Wind Beneath Your Wings?
I'm reading a fantastic book right now called Skyfaring. In the book, pilot Mark Vanhoenacker shares what it's like to be a commercial pilot who spends the majority of his