Quit Monkeying Around with Customer Expectations
What could a group of monkeys drinking fruit juice teach us about building and increasing customer loyalty?
Quite a lot, it turns out. Considering how much the Sea-Monkeys taught us last
Category
Success
How Evergreen Companies Spend Their Marketing Dollars
Let me ask you a ridiculous question...
Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
How to Turn $1.73 into Millions Within Days
Don't worry about having a heart attack on an airplane. Chances are good. You're likely to live. At least you'll see a doctor.
Did you know that if you were to
The Most Powerful Tool You’re Almost Certainly Not Using
In my work over the past ten years, I've been fortunate enough to work with companies that employ three people, and those that employ thousands.
I've helped companies that have yet
The Giant, Untapped Opportunity You’re Likely Missing
I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking…
Would I have paid, say an extra $50-$100
Success Isn’t Easy, But It’s Simple
Digging a trench that's 50 feet long and 30 feet wide is simple, but it's certainly not going to be easy.
Once a week I send you the Tuesday Tidbit. I've
What Business Are You In? Are You Sure?
Here’s a little tidbit for your Tuesday thinking pleasure.
For this tidbit, let's pretend that we're in the banking industry, and consider a generic mid-sized bank.
If you're the CEO, it's obvious
A 17% Sales Increase in Only 3 Months
Nobody cares as much about your business, your customers, and the future of the company as much as you do.
Most of my clients are mid-market private firms with revenues ranging
The Power of Reinvention and The Pitfalls of Relying on The Greatest Hits
Companies can build reputations and legacies based off of single stories, and it's easier than ever in the internet age.
For example:
Four years ago The Ritz-Carlton safely returned a little boy's
A 3-Step Process for Resolutions Guaranteed to Stick
In just a couple of nights, the ball will drop and we'll officially start another year.
Across the globe, people will toast and resolve that somehow tomorrow, next week, and next