Let me ask you a ridiculous question... Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
This month I'm heading to Washington DC where I'll be speaking at SIPA's 36th Annual Conference. SIPA is the international trade association dedicated to commercial information providers serving niche communities.
I'm excited today to announce the formation of Peak Retention Consulting, Inc. Peak Retention is a consulting firm specializing in customer loyalty and retention optimization for online properties, including subscription, membership,