Speaking Announcement – SIPA 2012 Annual Conference

This month I’m heading to Washington DC where I’ll be speaking at SIPA’s 36th Annual Conference. SIPA is the international trade association dedicated to commercial information providers serving niche communities. We’ve just confirmed the details so I’m not on the website yet.

However…I’m beyond excited to speak at the event to deliver a powerful and important message.

I’ll be presenting a talk with the title: The Biggest Lie in the Paid Content Industry – Why Your Acquisition Focus is Destroying Your Business.

See you there?