The 90-45 Rule
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus
Category
Loyalty
How to Perk and Reward Your Customers Properly
Here's a recent interview I did with Colloquy Loyalty Talks Magazine. In this article, we talk about how to more effectively surprise and delight your customers, and use your loyalty
You’re Not Impressing Anyone (or Are You?)
Each week I end up talking a lot of different business owners across various industries.
When I ask them what makes their business unique, they almost always say something like "we
Why I Hate Customer Loyalty
You know, this is probably going to sound weird...
But even though it's in the subtitle of my book, I really don't like the term "customer loyalty."
It implies that it's up
Why Your Customer Loyalty Efforts Stink (and What to Do about It!)
As anybody who’s read Evergreen knows, there’s a lot more to creating enduring loyalty than simply trying to create great experiences for customers. There are certain patterns that are consistently
Why Your Customers Aren’t That Into You…And How To Win Them Over in 2015
I hear it all the time.
“We don’t know what to blog or write emails about.”
“Our customers won't read anything we send them.”
“Our customers stay with us because we have a
What Makes Them Tick?
As we wind down for the year, I've had some time to reflect and consider why the majority of my clients have been remarkably successful this year.
Here's one example: I
On the 12th Day of Christmas, Noah Gave To Me…
We're 12 business days away from Christmas Eve.
There's still time to end the year with a bang, maximize profits, increase customer lifetime value, and set up 2015 to be
Sorry, You Can’t Have That!
I was reminded of today's tidbit while working with one of my clients over the past few days.
People want something other people can’t have.
It’s one of those
How To Borrow Donald Trump’s Helicopter
In a previous post, I introduced you to a concept that I call The Bentley and The Butler.
The other day I received an email from the Trump Hotel, which highlighted