In a previous post, I introduced you to a concept that I call The Bentley and The Butler.
The other day I received an email from the Trump Hotel, which highlighted this concept perfectly.
By booking three nights at the Trump Hotel in Scotland, I would receive priority tee times at St. Andrews, access to car service, and access to Donald’s Helicopter.
Nobody will remember or talk about the shampoo bottles in the rooms. Nobody will remember if a steak is slightly overcooked, but everyone will remember (and talk about – forever) cruising the Scottish coastline in Donald’s Helicopter.What lavish perks could you offer your best customers?