From Dismal to Good
In the final days before opening the theme park, Walt Disney was out of money. There was still a lot of work to be done. There were lawns to be
Category
Customer Loyalty
When to Shoot the Gorilla
Are you confident that your people would know how to make a quick decision in a stressful situation?
Many companies take far too long to make decisions.
Even when companies know the
Stop Smacking Your Customers in the Face
I was in a meeting recently when someone who was quiet for most of the discussion perked up and said:
"Our customers don't want to hear from us regularly! They don't
The Most Important Parts of the Customer Experience You’re Not Even Thinking About
Most people assume that once they've got a customer, that's when customer's experience starts. But they're wrong.
The customer experience starts long before the prospect has ever made a purchase, and
How Killing The Sea-Monkeys Adds Millions To Your Bottom Line
Just ADD WATER – that's all! In ONE Second Your AMAZING Sea-Monkeys Actually Come to Life!
Seeing the advertisement for Sea-Monkeys was certainly a blast from the past for me. Many
What an Old, Old Joke Can Teach Us About Loyalty in 2016
There're a million jokes about the guy who walks into a bar; I'm sure you could tell me a few, but there’s one I heard this weekend that got me
How Evergreen Companies Spend Their Marketing Dollars
Let me ask you a ridiculous question...
Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
How to Turn $1.73 into Millions Within Days
Don't worry about having a heart attack on an airplane. Chances are good. You're likely to live. At least you'll see a doctor.
Did you know that if you were to
Why Bringing Back Your 80’s Rock Star Hair Will Drive Business Results in 2016
Almost everyone has heard the story about the bowl of M&Ms in Van Halen’s famous concert rider.
You know, the one where Eddie Van Halen says they require a giant bowl
The Problem With Rushing Third Base
Last week I tried a new frozen yogurt shop at the mall.
An employee was giving away samples. She asked me if I had ever tried the place. I told her