Consistent Simplicity
I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.
Every company, and every
Category
Customer Experience
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely
Mind The Gap
One of the most beloved metaphors in the marketing world is the greased chute. The idea is that once a prospect starts reading or viewing your sales or marketing material, you
Why Your Average Customer Never Buys Anything
People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because
The 90-45 Rule
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus
Fleming’s Funnies #6
Back in 2012, I presented the closing keynote address to more than 400 publishing executives at their annual conference in Washington, D.C.
I began the lunchtime keynote with a slide that
All CEOs are Salespeople
How involved are you, personally, in your company's sales efforts?
I'm going to guess not nearly enough.
But your business is "different..." This type of thing would never work for your business...
What’s New?
The other day I ran into a client who I did some work with last year. Our work was immensely successful, but we hadn't done anything since.
And then he asked
Of All the Lousy Ways to Save a Buck
Mistakes, blunders, and customer-related issues are bound to happen.
Most of us have employees and they're expected to do things by the book, but what happens when the book is wrong