What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth
I flew to New York City yesterday.
I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard)
Category
Business
The Volkswagen Effect
Frankly, I'm not sure we should be so surprised by things like this anymore.
A company like Volkswagen, who had spent years cultivating and nurturing one of the most loyal fan
What’s Distinct about The Bathroom?
"Noah, what was distinct about the bathroom?" Shawn asked.
This wasn't exactly what I had on my mind as we made our way over to the first Evergreen Summit. But my
How To Differentiate Your Difference
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
Everything You Need To Know About Customer Loyalty (Can Be Learned In This Kitchen)
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
You Can’t Benchmark Your Way To Breakthrough
Benchmarking is silly.
Too often I meet people who base all of their most important business decisions on industry benchmarks.
Benchmarking is based on the myopic belief that no other industry faces
Everyone Cares
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
The Golden Rule of Customer Intelligence
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
Consistent Simplicity
I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.
Every company, and every
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely