Tuesday Tidbit – Page 12 – Fleming Consulting & Co.

April 26, 20160Comments

The Most Important Parts of the Customer Experience You’re Not Even Thinking About

Most people assume that once they've got a customer, that's when customer's experience starts. But they're wrong. The customer experience starts long before the prospect has ever made a purchase, and

April 19, 20160Comments

A $464,000 Difference of Opinion

$464,000. This was the cost of a new custom software development tool that the IT department was proposing to a CEO I was working with. He was ready to sign

April 12, 20161Comments

Quit Monkeying Around with Customer Expectations

What could a group of monkeys drinking fruit juice teach us about building and increasing customer loyalty? Quite a lot, it turns out. Considering how much the Sea-Monkeys taught us last

April 5, 20160Comments

How Killing The Sea-Monkeys Adds Millions To Your Bottom Line

Just ADD WATER – that's all! In ONE Second Your AMAZING Sea-Monkeys Actually Come to Life! Seeing the advertisement for Sea-Monkeys was certainly a blast from the past for me. Many

March 29, 20160Comments

What an Old, Old Joke Can Teach Us About Loyalty in 2016

There're a million jokes about the guy who walks into a bar; I'm sure you could tell me a few, but there’s one I heard this weekend that got me

March 22, 20161Comments

How Evergreen Companies Spend Their Marketing Dollars

Let me ask you a ridiculous question... Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much

March 15, 20160Comments

How to Turn $1.73 into Millions Within Days

Don't worry about having a heart attack on an airplane. Chances are good. You're likely to live. At least you'll see a doctor. Did you know that if you were to

March 8, 20160Comments

The Most Powerful Tool You’re Almost Certainly Not Using

In my work over the past ten years, I've been fortunate enough to work with companies that employ three people, and those that employ thousands. I've helped companies that have yet

March 1, 20160Comments

Narrative Trumps Experience

Let’s play a game. I want you to picture the perfect plate of pasta in as much detail as you can. Close your eyes for five seconds, and see it,

February 23, 20160Comments

The Giant, Untapped Opportunity You’re Likely Missing

I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking… Would I have paid, say an extra $50-$100

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