Who need a Rainmaker?
I couldn't help but smile at this headline, but I wanted to share this article published in The Drive Magazine. You can see the entire magazine online here.
Category
Marketing
Why Procrastination Swallows Profits
Learn how waiting cost one company about $5M and how procrastination kills your profits.
The Right Way To Invest In Marketing
As you may already know, that while a lot of the work I do is project-based, many clients retain me solely on a trusted-advisory basis.
These clients get unlimited access to
Big City, Bright Lights, It’s Showtime!
I just arrived in New York City.
Tomorrow morning I’ll be speaking to a group of over 800 people from the Broadway/Theater industry.
I’ll be talking to them about an industry facing
To Reach Your Customers, Stop Shouting & Start Whispering
Do you want your prospective customers to like you and want to do business with you? What if you could achieve that before you even attempt to sell them something.
Would
Telling Stories About Yourself : How to Create Your Own Word-Of-Mouth
There's a comic that's so good I felt like I had to share it with you. Not just because it's funny (although it hits just close enough to home for
The Most Important Secret to Marketing Success
Great marketing is not about 'more' communication and–surprisingly–it's not about quality either. If you want to nurture relationships with your customers, the most valuable thing you can do is be
The Carousel Theory of Marketing
There are right times and a wrong times to ask your customers for things.
When should you ask for a referral?
When should you request a testimonial?
When is the right time to
Your Kids Aren’t Welcome Here
I spent close to 10 years working in the restaurant industry.
Here's a little secret (which you probably already know):
More often than not, families who bring their children to dine are
When to Shoot the Gorilla
Are you confident that your people would know how to make a quick decision in a stressful situation?
Many companies take far too long to make decisions.
Even when companies know the