How well do you really know your customers? What about your sales people, your marketing people, your customer service people? Here's a fun little exercise you can use to quiz
You might have loyal customers...but making this critical mistake can instantly turn them off! Don't do it.
Great marketing is not about 'more' communication and–surprisingly–it's not about quality either. If you want to nurture relationships with your customers, the most valuable thing you can do is be
One of the cardinal rules of marketing success is that you need to "test, test, test!" But you should also be split testing the less obvious things you do on a
There are right times and a wrong times to ask your customers for things. When should you ask for a referral? When should you request a testimonial? When is the right time to
Learn how a simple banana bread recipe can keep your customers happier and spending more money with your business year after year.
Here's a parable that offers a billion dollar billion lesson, and the dangers of not investing enough in your business.
In this video, I walk you through a simple four-step customer service improvement model made famous by FedEx called The Hierarchy of Horrors. You can learn more about this in
A classic study shows us how why the small mistakes we make for our customers might have a larger impact than the bigger ones. You can find the study here: http://webs.wofford.edu/boppkl/coursefiles/Psy150/Labs/SocialLab/Kanner81_Hassles%20and%20Uplifts.pdf [youtube