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Tuesday Tidbit
May 10, 20160Comments

A Billion Dollar Sales Process Learned From a Small Town Contractor

I needed some work done at my house. I talked to ten contractors, and nine of them were awful. But the one who ended up getting the business...He was a marvel. If
Consulting
Entrepreneurship
Marketing
Opportunity
Sales
Time & Money
Tuesday Tidbit
April 19, 20160Comments

A $464,000 Difference of Opinion

$464,000.   This was the cost of a new custom software development tool that the IT department was proposing to a CEO I was working with. He was ready to sign
Customer Experience
Customers
Loyalty
Marketing
Retention
Success
Tuesday Tidbit
April 12, 20161Comments

Quit Monkeying Around with Customer Expectations

What could a group of monkeys drinking fruit juice teach us about building and increasing customer loyalty? Quite a lot, it turns out. Considering how much the Sea-Monkeys taught us last
Business
Customer Experience
Customer Loyalty
Marketing
Sales
Tuesday Tidbit
April 5, 20160Comments

How Killing The Sea-Monkeys Adds Millions To Your Bottom Line

Just ADD WATER  – that's all! In ONE Second Your AMAZING Sea-Monkeys Actually Come to Life! Seeing the advertisement for Sea-Monkeys was certainly a blast from the past for me. Many
Business
Consulting
Customer Experience
Customer Loyalty
Customer Service
Marketing
Tuesday Tidbit
March 29, 20160Comments

What an Old, Old Joke Can Teach Us About Loyalty in 2016

There're a million jokes about the guy who walks into a bar; I'm sure you could tell me a few, but there’s one I heard this weekend that got me
Business
Customer Loyalty
Customers
Loyalty
Marketing
Peak Retention
Success
Tuesday Tidbit
March 22, 20161Comments

How Evergreen Companies Spend Their Marketing Dollars

Let me ask you a ridiculous question... Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
Customers
Marketing
Tuesday Tidbit
January 12, 20160Comments

A 5-Word Question That Changes Everything

This morning I'm working in Ohio with a sales team of over 80 from a billion dollar manufacturing client. They understand and believe in the philosophy of Evergreen. Not just because they
Marketing
Success
Tuesday Tidbit
December 1, 20150Comments

A Stone Age Warning For Modern Marketing

Sometimes, the most profound business insights are found where we least expect them. That's certainly the case on this, the 163rd week of the Tuesday Tidbit.  Because this week, the insight
Business
Customer Experience
Customer Loyalty
Loyalty
Marketing
Retention
Tuesday Tidbit
November 24, 20151Comments

The Problem With Rushing Third Base

Last week I tried a new frozen yogurt shop at the mall. An employee was giving away samples. She asked me if I had ever tried the place. I told her
Books
Business
Customer Service
Customers
Loyalty
Marketing
Sales
Success
Tuesday Tidbit
November 18, 20150Comments

How Walter White Is Destroying Your Company’s Marketing Efforts (and What You Can Do to Fix It)

We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters. For two minutes, heads were
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