This Too Shall Pass
As my consulting practice continues to grow, I’ve been fortunate enough to work with privately-held mid-market firms doing a few million in annual revenues, to larger companies doing over $2-5BN
Category
Loyalty
The Best Business Coach I’ve Ever Seen – My 5-Year-Old Daughter
My 5-year-old daughter learned to ride a two-wheel bike this past weekend.
She picked it up in about 15 minutes. By the end of the weekend, she had built up
Stop Smacking Your Customers in the Face
I was in a meeting recently when someone who was quiet for most of the discussion perked up and said:
"Our customers don't want to hear from us regularly! They don't
Quit Monkeying Around with Customer Expectations
What could a group of monkeys drinking fruit juice teach us about building and increasing customer loyalty?
Quite a lot, it turns out. Considering how much the Sea-Monkeys taught us last
How Evergreen Companies Spend Their Marketing Dollars
Let me ask you a ridiculous question...
Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
Narrative Trumps Experience
Let’s play a game.
I want you to picture the perfect plate of pasta in as much detail as you can. Close your eyes for five seconds, and see it,
The Giant, Untapped Opportunity You’re Likely Missing
I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking…
Would I have paid, say an extra $50-$100
The Problem With Rushing Third Base
Last week I tried a new frozen yogurt shop at the mall.
An employee was giving away samples. She asked me if I had ever tried the place. I told her
How Walter White Is Destroying Your Company’s Marketing Efforts (and What You Can Do to Fix It)
We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters.
For two minutes, heads were
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely