Why Won’t You Take My Money!?!?!?!
My good friend Shawn was telling me about an experience he had recently. It was so in line with what I talk about and share with you on a weekly
Category
Customers
What Walmart and Domino’s Pizza Want You To Know About Business Growth
Did you know that Tom Monaghan, the founder of Domino's Pizza, used to order pizzas from local pizza joints whenever he was on the road?
And Sam Walton used to visit
What a Stacked Pastrami Sandwich Can Teach You About Profitable Growth
I flew to New York City yesterday.
I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard)
The Volkswagen Effect
Frankly, I'm not sure we should be so surprised by things like this anymore.
A company like Volkswagen, who had spent years cultivating and nurturing one of the most loyal fan
How To Differentiate Your Difference
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if
Everything You Need To Know About Customer Loyalty (Can Be Learned In This Kitchen)
It irks some people when I say that you should love your customers, and I get why they feel that way.
We don't (and shouldn't) love our customers like we do
Everyone Cares
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
The Golden Rule of Customer Intelligence
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
Why Your Average Customer Never Buys Anything
People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because
The 90-45 Rule
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus