Customer-Focused or Narrow-Minded Focus?
Here's a short story explaining what's wrong with too much focus on getting new customers and not enough on keeping your existing customers...
Category
Business
The Voice of The Customer – Are you Listening?
Here's something you don't hear in boardrooms too often, "What would our customers think?" - "How would our customers react?"
There are a lots of different buzzwords and catchy phrases floating
How Loyal Are You
Forget customer loyalty. How loyal are you to your customers? You see, we're often talking about customer loyalty, but what about reversing that thinking? Who declared this a one-way street?
To
These Are My Thoughts, Not Yours
Here are some things I've been thinking about over the past few weeks. Take from it what you will, but there are tremendous lessons to be learned from each one
Becoming Superman or Superwoman
Tuesday I had an incredibly busy day packed with client meetings followed by an early dinner with my family, and a late night film with my Brother. We had been
VIDEO: How To Manage Customer Expectations
Did you know that marketing that's TOO good and that works TOO well can actually be costing you customers and your ability to keep them?
There's a classic video game called Lemmings
How To Create Disruptive Change
People in the tech world LOVE the word "disruption" lately.
It's funny, because the term was actually coined back in 1995 by Clayton Christensen in his classic book The Innovator's Dilemma.
How To Get Taken More Seriously At Work
Yael Grauer shares tips with The Graziadio School of Business and Management at Pepperdine University on How To Get Taken More Seriously At Work. I'd go even further and say that these tips will help
How To Drop Excess Baggage That Hinders Your Success
Here's the thing...
Too many of us are carrying excess baggage and weight that hinders our success.
I just spent the last three days in Rhode Island, with five world-class consultants, at
Building Your Moat
When I was a kid, the idea of a Castle's moat intrigued me. That additional, and often last line of defence built to protect and thwart off attackers.
If you want your