The Walter White Exercise
How well do you really know your customers? What about your sales people, your marketing people, your customer service people?
Here's a fun little exercise you can use to quiz
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Doing This Will Instantly Annoy Even Your Most Loyal Customers
You might have loyal customers...but making this critical mistake can instantly turn them off! Don't do it.
The Most Important Secret to Marketing Success
Great marketing is not about 'more' communication and–surprisingly–it's not about quality either. If you want to nurture relationships with your customers, the most valuable thing you can do is be
Split Testing Your Customer Experience
One of the cardinal rules of marketing success is that you need to "test, test, test!"
But you should also be split testing the less obvious things you do on a
The Carousel Theory of Marketing
There are right times and a wrong times to ask your customers for things.
When should you ask for a referral?
When should you request a testimonial?
When is the right time to
How a Simple Banana Bread Recipe Can Grow Your Business (And Keep Customers Salivating for More!)
Learn how a simple banana bread recipe can keep your customers happier and spending more money with your business year after year.
A Billion Dollar Business Lesson
Here's a parable that offers a billion dollar billion lesson, and the dangers of not investing enough in your business.
From Dismal To Good
From Dismal To Good: Why You Can't Be Great if You're Not Even Good...
How the Hierarchy of Horrors Can Improve Your Business
In this video, I walk you through a simple four-step customer service improvement model made famous by FedEx called The Hierarchy of Horrors. You can learn more about this in
How To Stop Annoying Your Customers
A classic study shows us how why the small mistakes we make for our customers might have a larger impact than the bigger ones.
You can find the study here: http://webs.wofford.edu/boppkl/coursefiles/Psy150/Labs/SocialLab/Kanner81_Hassles%20and%20Uplifts.pdf
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