A Billion Dollar Sales Process Learned From a Small Town Contractor
I needed some work done at my house.
I talked to ten contractors, and nine of them were awful. But the one who ended up getting the business...He was a marvel.
If
Category
Marketing
A $464,000 Difference of Opinion
$464,000.
This was the cost of a new custom software development tool that the IT department was proposing to a CEO I was working with. He was ready to sign
Quit Monkeying Around with Customer Expectations
What could a group of monkeys drinking fruit juice teach us about building and increasing customer loyalty?
Quite a lot, it turns out. Considering how much the Sea-Monkeys taught us last
How Killing The Sea-Monkeys Adds Millions To Your Bottom Line
Just ADD WATER – that's all! In ONE Second Your AMAZING Sea-Monkeys Actually Come to Life!
Seeing the advertisement for Sea-Monkeys was certainly a blast from the past for me. Many
What an Old, Old Joke Can Teach Us About Loyalty in 2016
There're a million jokes about the guy who walks into a bar; I'm sure you could tell me a few, but there’s one I heard this weekend that got me
How Evergreen Companies Spend Their Marketing Dollars
Let me ask you a ridiculous question...
Do you think of your best customers as people who are "going to do business with us anyways," and therefore, don't need that much
A 5-Word Question That Changes Everything
This morning I'm working in Ohio with a sales team of over 80 from a billion dollar manufacturing client.
They understand and believe in the philosophy of Evergreen.
Not just because they
A Stone Age Warning For Modern Marketing
Sometimes, the most profound business insights are found where we least expect them.
That's certainly the case on this, the 163rd week of the Tuesday Tidbit. Because this week, the insight
The Problem With Rushing Third Base
Last week I tried a new frozen yogurt shop at the mall.
An employee was giving away samples. She asked me if I had ever tried the place. I told her
How Walter White Is Destroying Your Company’s Marketing Efforts (and What You Can Do to Fix It)
We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters.
For two minutes, heads were