Fleming’s Funnies #6
Back in 2012, I presented the closing keynote address to more than 400 publishing executives at their annual conference in Washington, D.C.
I began the lunchtime keynote with a slide that
Category
Customers
All CEOs are Salespeople
How involved are you, personally, in your company's sales efforts?
I'm going to guess not nearly enough.
But your business is "different..." This type of thing would never work for your business...
Of All the Lousy Ways to Save a Buck
Mistakes, blunders, and customer-related issues are bound to happen.
Most of us have employees and they're expected to do things by the book, but what happens when the book is wrong
How the Hierarchy of Horrors Can Improve Your Business
In this video, I walk you through a simple four-step customer service improvement model made famous by FedEx called The Hierarchy of Horrors. You can learn more about this in
How To Put Your Customers in The Right Place at The Right Time, Every Single Time.
"I'm in the right place."
"This resonates with me and speaks to me in a language I understand."
"I can quickly find what I'm looking for."
"I know exactly what steps or actions
What’s the Big Deal about Customer Value?
Each week I get emails from many of you who tell me how my weekly tidbits have opened new doors for you...or helped you enhance your vision of sales, marketing,
Nobody Ever Won Monopoly Any Other Way
A couple of weeks ago I was asked to deliver a webinar to the SalesForcecommunity. As I prepared my presentation I came to the realization that the term Customer Relationship Management
The Unsexy Truth about an Overnight Success
I just returned from Austin, Texas and the SXSW Interactive Conference where I was invited to come and speak about Evergreen. The conference was jam-packed with some of the most
A Customer Service Lesson from the Worst Play in the History of Football
Some are calling it the "worst play in the history of Football."
But true fans, real fans, Evergreen fans might disagree.
In sports, we can learn a lot about customer loyalty and
Why Your Customers Aren’t That Into You…And How To Win Them Over in 2015
I hear it all the time.
“We don’t know what to blog or write emails about.”
“Our customers won't read anything we send them.”
“Our customers stay with us because we have a