Everyone Cares
Nobody wants another app or another startup.
Nobody cares about another new product or service.
Nobody cares to hear another speaker.
The only thing people want is a better way to do things.
The
Category
Customer Loyalty
The Golden Rule of Customer Intelligence
Some of you know this, some of you don't. But I live in a Kingsville, Ontario just south of Detroit.
Kingsville is small town whose claim to fame is being the
Consistent Simplicity
I was talking to my good friend Shawn Veltman about one of the most damaging things we see in a variety of the companies we work with.
Every company, and every
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely
Mind The Gap
One of the most beloved metaphors in the marketing world is the greased chute. The idea is that once a prospect starts reading or viewing your sales or marketing material, you
Why Your Average Customer Never Buys Anything
People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because
The 90-45 Rule
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus
The C-Word – AKA “Consultant”
I met with a prospective client a number of times over the past few weeks. When we first met, he expressed his concern over the "c-word," AKA "consultant," in my
Of All the Lousy Ways to Save a Buck
Mistakes, blunders, and customer-related issues are bound to happen.
Most of us have employees and they're expected to do things by the book, but what happens when the book is wrong