Here Comes the Train
The Wall Street Journal reports the following over the weekend (Hat tip to Alan for sharing some of these points with me):
* Big Companies are seeing customers coming back
Category
Customer Experience
I’m just The Janitor
There was a point when all the janitor had to do was mop the floors, clean the windows, empty the wastebaskets and keep the office clean.
There was a point when
Beware of the Bear
This week I’m at the family cottage. I’ve been coming here for 35 years.
We arrived yesterday and my parents drove up a day earlier.
As my folks approached the cottage, less
Beware of the Hungry Hippos
In the classic Hasbro board game Hungry Hippos, each players whacks a lever which causes his/her Hippo to try and eat the most marbles.
Every business is full of Hungry
Every 90 Days
CEOs and Business Owners often find themselves incredibly distanced from their own customers. It's a risky and hazardous way to operate an organization. It's also remarkable, considering the customer is
Customer-Focused or Narrow-Minded Focus?
Here's a short story explaining what's wrong with too much focus on getting new customers and not enough on keeping your existing customers...
The Voice of The Customer – Are you Listening?
Here's something you don't hear in boardrooms too often, "What would our customers think?" - "How would our customers react?"
There are a lots of different buzzwords and catchy phrases floating
How Loyal Are You
Forget customer loyalty. How loyal are you to your customers? You see, we're often talking about customer loyalty, but what about reversing that thinking? Who declared this a one-way street?
To
VIDEO: How To Manage Customer Expectations
Did you know that marketing that's TOO good and that works TOO well can actually be costing you customers and your ability to keep them?
There's a classic video game called Lemmings