The Most Powerful Tool You’re Almost Certainly Not Using
In my work over the past ten years, I've been fortunate enough to work with companies that employ three people, and those that employ thousands.
I've helped companies that have yet
Category
Sales
Narrative Trumps Experience
Let’s play a game.
I want you to picture the perfect plate of pasta in as much detail as you can. Close your eyes for five seconds, and see it,
The Giant, Untapped Opportunity You’re Likely Missing
I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking…
Would I have paid, say an extra $50-$100
A 17% Sales Increase in Only 3 Months
Nobody cares as much about your business, your customers, and the future of the company as much as you do.
Most of my clients are mid-market private firms with revenues ranging
The Quickest & Easiest Way To Irritate Your Customers (Before They Even Reach You!)
Yesterday I had to call Expedia.
For the first time in a long time, I used the site to book some upcoming travel. When my credit card statement arrived, I noticed
The Red Pen / Green Pen Test
As I'm sure is the same with you, I get a lot of emails and phone calls from sales people looking to sell me the next great thing.
Just the other
How Walter White Is Destroying Your Company’s Marketing Efforts (and What You Can Do to Fix It)
We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters.
For two minutes, heads were
A Better Question
Instead of asking "How can we find more new customers today?" consider the following question:
“How can we make the customer experience better for our individual customers, and make it more likely
Mind The Gap
One of the most beloved metaphors in the marketing world is the greased chute. The idea is that once a prospect starts reading or viewing your sales or marketing material, you
Business Lessons from a Proctologist
In the book titled Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment, Dr. Martin Seligman writes about a medical experiment that elucidates a powerful