Why I Hate Customer Loyalty
You know, this is probably going to sound weird...
But even though it's in the subtitle of my book, I really don't like the term "customer loyalty."
It implies that it's up
Category
Marketing
Customer Service 101: Don’t Call Your Customers A**holes!
Mary Bauer from Illinois is a super bitch. Do you know her?
At least, that's according to someone at Comcast who decided to change her name in their system from Mary
How Much Do You Tip a Barber in Uzbekistan?
How much do you tip a barber in Uzbekistan? There's never been a reason for you to know, just like there's never been an explicit expectation that your customers will
Why Your Customers Aren’t That Into You…And How To Win Them Over in 2015
I hear it all the time.
“We don’t know what to blog or write emails about.”
“Our customers won't read anything we send them.”
“Our customers stay with us because we have a
What Makes Them Tick?
As we wind down for the year, I've had some time to reflect and consider why the majority of my clients have been remarkably successful this year.
Here's one example: I
On the 12th Day of Christmas, Noah Gave To Me…
We're 12 business days away from Christmas Eve.
There's still time to end the year with a bang, maximize profits, increase customer lifetime value, and set up 2015 to be
Evergreen For Kindle is Available Today!
You've heard me talking about it for months...
I've shared concepts, best practices, and stories from it throughout my blog posts.
And now it's finally here.
The Kindle version
Sriracha Marketing And How You Can Avoid This Spicy Mistake
Have you ever eaten a hot dog & cheese stuffed-crust pizza?
In the next few days, Pizza Hut will unveil radically new branding across the entire company. They're changing the pies,
Sorry, You Can’t Have That!
I was reminded of today's tidbit while working with one of my clients over the past few days.
People want something other people can’t have.
It’s one of those
Are Your Customers Telling The Right Story?
Publishers Weekly is considered the bible of the publishing world.
They've printed the first public review of my upcoming book and said,
"...the lessons are solid and thought-provoking and should
prove a