Love Letters
I was speaking to a prospective client who told me they receive a lot of letters from happy customers. They get so many that they have a special wall of
Category
Marketing
The Shakeup
I've been talking to some business owners lately, and many of them aren't doing as well as they'd like to be doing.
As I've sat back to reflect what I've heard
How Jerry in Accounting is Killing Your Company
One of the biggest problems that most companies face is they spend way too much trying to find, collect, compile, and fact check information. They do all that without ever
Teaching the Blind to See
A CEO reached out to me a couple weeks ago.
He was horrified, and practically scared out of his wits. He called me after he experienced what he called, "the scariest
What’s the Big Deal about Customer Value?
Each week I get emails from many of you who tell me how my weekly tidbits have opened new doors for you...or helped you enhance your vision of sales, marketing,
Your Existing Customers Want This
Are you leaving money on the table?
Here's a mistake I see all too often.
[tweetable alt="Just because someone purchased from you yesterday, doesn't mean they won't purchase from you again, today."]Just because
Bloom or Bust
I’m in Washington, DC this week, and the famous Cherry Blossoms are in bloom.
They're spectacular to see.
The Cherry trees, however, aren’t Evergreens. They’re deciduous, and if you aren’t here at
What the Good Samaritan Can Teach You about Growing Your Company
Everybody says that they put the customer first.
Everybody says that they provide solutions to other's problems.
Everybody says that they're basically near perfect.
But companies, like people, often exhibit a huge gap
The Unsexy Truth about an Overnight Success
I just returned from Austin, Texas and the SXSW Interactive Conference where I was invited to come and speak about Evergreen. The conference was jam-packed with some of the most
You’re Not Impressing Anyone (or Are You?)
Each week I end up talking a lot of different business owners across various industries.
When I ask them what makes their business unique, they almost always say something like "we