Carefully Consider Your Options
I was working with a large manufacturing firm who had an important decision to make. They were trying to make the right decision between two plant upgrades. They needed both
Category
Customers
It’s Dangerous, It’s Scary, and It’s Exactly What Your Company Needs
"MEN WANTED for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success." --Ernest Shackleton, 4 Burlington
30 Leading Companies. Four Core Lessons. All from One Room.
Oil & Gas.
Retail & E-Commerce.
Heavy Trucking & Shipping.
B2B Manufacturing.
Non-Profits.
Consulting.
Wine & Hospitality.
Professional Entertainment.
Retail Service.
Architectural.
Entrepreneurs.
SaaS/Web Services.
And many more...
Last week's Evergreen Summit was a huge success.
What you're reading above is just a sample
Why Talking To Robots Won’t Compute For Your Customers
I was in Minneapolis last week speaking at an excellent conference called Converted by a company named LeadPages. I was fortunate to hear dozens of the latest and greatest tactics
Want Loyal Customers? Here’s What Works…
My new book, The Customer Loyalty Loop hits the shelves in just over a month. Daniel Pink, author of such NYT bestselling books as Drive and To Sell is Human
The End of Trust?
A quick scan of daily headlines is all you need to understand why it becomes harder and more difficult for your company to persuade and sell each and every day.
Some
Don’t Make It Easy to Stay – Make It Impossible to Leave
In Evergreen, I talked about the main reasons why most loyalty programs are terribly ineffective. They're usually based on points and rewards with little thought to how to use the
Customer Loyalty Only Requires 3 Things…
It can feel like you need to pay attention to 4,584,282,221 different things in your company, and I've talked to hundreds of executives who feel like they're drowning in data,
To Reach Your Customers, Stop Shouting & Start Whispering
Do you want your prospective customers to like you and want to do business with you? What if you could achieve that before you even attempt to sell them something.
Would
The Walter White Exercise
How well do you really know your customers? What about your sales people, your marketing people, your customer service people?
Here's a fun little exercise you can use to quiz