There's a common scenario played out over and over again in effective marketing and advertising campaigns, and it's a neat little trick to have in your marketing arsenal.
The trick is
The products we remember, or the reasons we return to the same restaurant time after time, or why we chose someone to do our taxes instead of the other guy, or why
Ever have that feeling that you might be on to something?
You might be right, but how do you really know?
There's a simple way to tell if you actually are "on
During our trip to Newfoundland last summer, we heard the most beautiful and magnificent foghorns along the coast that warned incoming ships of potential danger.
If you're the captain of a
Why do we wonder, care, and worry so much about what others might think of our actions?
We get so caught up in what others think about our decision to start
They tell us to expect the unexpected. And usually, that's exactly what happens.
Here's my take on it. I think the phrase is silly and really overused.
I mean really, when do
Who says you can't do that?
It's becoming clear to me that one of the greatest secrets to a successful business, and success in every other aspect of life for that
The past few weeks had been exhausting. His son would make numerous 4-hour trips back and forth to the hospital. "This is it - he's only got hours to live"