The products we remember, or the reasons we return to the same restaurant time after time, or why we chose someone to do our taxes instead of the other guy, or why we return to the same auto mechanic repair shop for our repairs.

Many times, it’s not because they have better service , or cheaper prices. Lots of the time, it’s because they did something small that made an impression.

Blast us with flyers, or multiple emails, and we’ll get annoyed, but send us a personalized card on our Birthday and we’ll remember it, or make a personal effort to connect and we’ll always remember it favorably.

Do less with thought instead of more half-assed.

You’ve heard the saying “less is more,” so give it a shot.