The MBA Grad or the guy who read the book?
I read an amazing book the other day written by the guys over at 37Signals.com - Jason Fried and David Heinemeier Hansson. They had just released their eagerly anticipated book Rework.
I was
Category
Marketing
The Fascinating thing about a Hogshead
Weird title?
One of the speakers at The Art Of Marketing conference, in Toronto, this past Tuesday, was Sally Hogshead. Her presentation was brilliant and amazingly executed. She's one of those
Pass The Mustard
In one of my latest posts I mentioned that if I had inspired even one person to do something outside their comfort zone then I would be a happy camper.
Little
3 Steps To Being a Great Marketer in 2010
Remember last week when I talked about "The Art of Marketing" conference in Toronto?
Mitch Joel, author of the new book Six Pixels of Separation, and also one of the top
The Art of Marketing – An event you don’t want to miss.
There are many ways to become a better marketer.
You can read a number of books.
You can attend College or a University.
You can blow piles of cash on newspapers, radio advertising, television commercials, or just hope
What Matters Now
Looking for some direction in 2010?
Seth Godin has compiled a free eBook titled "What Matters Now" with a collection of ideas from over 70 "big thinkers" about the world in
Social Media, Skynet & The Terminator
This is an excellent presentation by Tara Hunt. Tara provides some solid advice and thinking in regards to the ways we use social media both personally and within our businesses.
I
No Press Is Bad Press? Think again!
I'm sure you've heard the saying before.. "No Press Is Bad Press" and on occasions I'd agree with such a statement, but today it's just not true for a few
In Trying Times – Follow The Money
Yesterday I got a copy of GQ Magazine in the mail. While I was preparing a dinner of Salmon burgers and mixed vegetables I decided to casually flip through the
Ketchup has it figured out and mustard still has a way to go.
I just read this post by Seth Godin. It got me thinking about branding and more specifically, the power of television advertising as a branding tool. Seth points out that