What Matters Now

Looking for some direction in 2010?whatmatter2

Seth Godin has compiled a free eBook titled “What Matters Now” with a collection of ideas from over 70 “big thinkers” about the world in 2010.

You can download the eBook free directly by clicking the button below. WhatMatters

Here are a few of my favourite ideas, thoughts or quotes from the book.

Seth Godin – This year, you’ll certainly find that the more you give the more you get.

Chris Meyer writes about the evolution of capitalism but does so by comparing business to Darwin’s finches of the Galapagos Islands. Darwin observed that the finch’s beaks would evolve and change shape to match the form of the flowers which provided their food.

Chris suggests that businesses will need to evolve as capitalism changes in our new economy. Chris suggests that the game is changing and businesses in  developed countries will need evolve their beaks and learn the new rules of the game.

Jackie Huba and Ben McConnell’s story on “Bacon Salt” and how it’s our job to find the “one percenters.” The 1% of people deep in the trenches of a niche who become the roots of word of mouth marketing.  Many are looking for the masses right out of the gate. Focus on finding the one percent first and allow them to get the roots buried deep into the soil.

William Taylor suggests that in the past businesses found a feeling of comfort by staying in the middle of the road and today the middle of the road is the most unsafe place to be. Where is your business?

John Wood – “The best time to plant a tree was twenty years ago. The second best time is now.”

Tony Hsieh (CEO of Zappos.com) – Everything Tony learned about business he learned from Poker. Here’s an example: The guy who never loses a hand is not the guy who makes the most money in the long run.

Guy Kawasaki on Evangelism. Guy’s message is usually pretty consistent. He is constantly hammering home what it takes to be successful. You think he’s trying to tell us something?

Dave Balter on “Dumb

For example,

  • Putting a college Yearbook online was considered dumb..
  • Limiting small micro updates on the web to 140 characters was considered dumb.

“Recognize that your dumb idea may be tomorrow’s huge breakthrough.”

I remember when the iPod was first announced. It was considered “dumb.” Why would anyone want to carry all their music on a digital pocket device?

Look at the hilarious comments (especially the last one) left on CNET”s very first article about the iPod being introduced

“Naw …. wont take off”
“This will be the last thing from Apple ever, they’ll never be successful with this.”
“apple is going to go bankrupt with this new mp3 player thing. mp3s are going to be obsolete within the next couple years anyway”
“This is crazy. Next thing we know Apple will move all the Macs to Intel processors

WOW. In case you don’t get why the last one is the funniest it’s because just a few years later Apple did switch to using the PC’s Intel Processor.

Gary Vaynerchuk and the “Thank You Economy.

Gary is  right on the money and I’ve seen it in action. Two years ago if you made a video, posted an online petition and tweeted about Frito Lays not delivering enough Fritos to your restaurant, nobody cared.

Today, Frito’s headquarters calls you up and takes care of the situation personally. It’s an amazing world and the tools are here. How are you using them?

My father-in-law over at Quoteflections has done three awesome posts of his favorite quotes from the book. Check them out as well. #1 , #2 , #3

~Noah