Time & Money
Most advertisements focus on saving us money. They say things like 10% off - or buy one get one free.
And some ads tell us they'll save us both time and
Category
Business
The Big Bad Wolf
There's a common scenario played out over and over again in effective marketing and advertising campaigns, and it's a neat little trick to have in your marketing arsenal.
The trick is
The Foghorn
During our trip to Newfoundland last summer, we heard the most beautiful and magnificent foghorns along the coast that warned incoming ships of potential danger.
If you're the captain of a
French Toast
I take around four to six eggs and crack them into a bowl. Next, I add a sprinkle of cinnamon, a dash of salt, and one cup of milk.
Then I
Your A-Team
In the old days, if you wanted to increase your business, all you had to do was hire and pay a handful of salesmen and build a sales team.
Your salesman
On the Side
A question I'm often asked is, "How did I go from being a jobless university graduate, to an employee in the marketing field working for two great organizations, to
Pie in the Sky
It's surprising how many businesses are still missing the boat when it comes to the "new" internet and using social media as a marketing tool.
I'm going to break it down
Ghost Stories
Who doesn't love a campfire? NOTHING beats a perfectly roasted marshmallow.
Of course, there's one thing that can make or break a great campfire.
The ghost story.
I grew up going to camp