Most advertisements focus on saving us money. They say things like 10% off – or buy one get one free.

And some ads tell us they’ll save us both time and money.

And while we all love to save money, most of us are actually far more interested in saving time. It’s the one thing we can never get enough of. It’s the one thing we’re always short on.

Two week vacations always end two weeks too soon.

The trick for marketers is understanding that people will gladly give you their money when they believe you can give them more time.

Saving time and money is merely an added bonus – provided we believe you, and you can prove it. But if you can truly find a way to give your customers the benefit of time, your customers will have no problem giving you their money.