The Carousel Theory of Marketing
There are right times and a wrong times to ask your customers for things.
When should you ask for a referral?
When should you request a testimonial?
When is the right time to
Category
A Typical Wednesday
Mind The Gap
One of the most beloved metaphors in the marketing world is the greased chute. The idea is that once a prospect starts reading or viewing your sales or marketing material, you
I Don’t Eat Thai Food
I actually DO eat thai food. In fact, I'll try anything once.
But we all know someone who won't eat sushi, fish, vietnamese, or thai food. We find ourselves asking them at
The Accolade
The Accolade is ceremony to confer knighthood. You all know what I'm talking about, right? You're down on one knee and the sword comes down to gently touch your shoulder,
Invisible Cardboard
There are a million books out there that tell us the importance of thinking outside the box. I've read hundreds of them.
The ultimate benefit of those books comes when you
Weak and Powerless
On Wednesdays, I always seem to write just whatever pops into my head - or go off on a bit of a tangent. I've created a new category for these
Give & Take
It must be Wednesday. Here's what I was thinking about a few minutes ago - I figured two short posts in one day was OK. :-)
The more you give to
I’ll Out-Ship you.
I'm in a mood today. I'm not sure why or what sparked it, but I'm going with it. It must be a Wednesday thing, because the same thing happened last