The Right Way To Invest In Marketing
As you may already know, that while a lot of the work I do is project-based, many clients retain me solely on a trusted-advisory basis.
These clients get unlimited access to
Are You Drinking The Wrong Lemonade? – The Evergreen Show – Episode #47
We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how
Honing Your Single Most Important Competitive Advantage
Last week in Newport, Rhode Island I was reminded of what a healthy and robust economy we’re currently living in.
On a quiet Tuesday night, the restaurant we dined at, The
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Let Go Of The Anchor – Don’t Sink To The Bottom!
Today at my gym we did the “Murph” workout. Murph is a classic “Hero” workout from the Crossfit world done every year to commemorate a fallen soldier, Michael P. Murphy. The Murph workout is not
Big City, Bright Lights, It’s Showtime!
I just arrived in New York City.
Tomorrow morning I’ll be speaking to a group of over 800 people from the Broadway/Theater industry.
I’ll be talking to them about an industry facing
You’ve Got the Right Answer to the Wrong Question
This is one of my favorite business stories of all time:
“Semiconductor giant Intel was originally a memory chip manufacturer. But by 1985, memory chips had been losing them money for
Quit Being so Damned Humble -The Evergreen Show – Episode 46
Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join
The Magic of Asking Better Questions – The Evergreen Show – Episode 45
In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for a
One Process, Two Process, Red Process, Blue Process – The Evergreen Show – Episode 44
Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discuss how easy it is to create & combine many processes to get a huge