People are always telling me about their "average customer."
Here's the problem with the "average customer."
The "average customer” never buys anything.
And the reason "the average customer" because
I'm reading a fantastic book right now called Skyfaring. In the book, pilot Mark Vanhoenacker shares what it's like to be a commercial pilot who spends the majority of his
This comic might be a bit direct, but I've seen too many CEOs and Senior Executives engage in using blanket motivation as a means of fixing larger and far more
As I tromp all over North America talking to CEOs and Owners of privately-held companies and extolling the virtues of the philosophy of Evergreen, I still find a lack focus
This past Friday morning, I was sitting with a client in his backyard enjoying a coffee before we were about to begin our day together working on his business.
He told