The Riskier You Are, The Safer You’ll Be
I was chatting with Randy Gage (Author of the New York Times Bestselling Risky Is The New Safe) in Palm Beach last week at Alan Weiss's Premier Thought Leadership Event,
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Beware of the Hungry Hippos
In the classic Hasbro board game Hungry Hippos, each players whacks a lever which causes his/her Hippo to try and eat the most marbles.
Every business is full of Hungry
Win or Die By The Expectations You’ve Set
How well do you manage the expectations of your customers? Your organization can win or lose in the marketplace based on your ability to carefully manage those expectations.
Let me give
These Are My Thoughts, Not Yours! #3
A collection of my thoughts, not yours - on topics ranging from business to life. You can find version one HERE and version two HERE.
Partnerships: I see it all the time
I Don’t Eat Thai Food
I actually DO eat thai food. In fact, I'll try anything once.
But we all know someone who won't eat sushi, fish, vietnamese, or thai food. We find ourselves asking them at
Lunch and Learn with The Windsor/Essex Chamber of Commerce
I'll be presenting a rare "almost free" session with the Windsor/Essex Regional Chamber of Commerce on Wednesday, November 13th.
How would you like to maximize the lifetime value of every customer?
During
The Viral Marketing Lie
Viral sensations like Dollar Shave Club or Poo-Pouri tell us a story about marketing, but the story is false.
More often than not, we're led to believe our goal in marketing
What’s Your Marketing Strategy?
Very often, we get strategies confused with plans, goals, objectives, missions, purpose, visions etc. It's crucial to understand the differences within your business. Here's a common sense (under 3-minute) approach
Who taught you how to invest?
My clients know there's one thing I can help them do better than almost anyone: I help them maximize the value and profits from their current customers.
We can do that
The Power of The Membership
I've worked with literally hundreds of people who own and operate membership-based businesses. Most of these are online, but I've helped a number of offline companies successfully implement the concept