I’ve worked with literally hundreds of people who own and operate membership-based businesses. Most of these are online, but I’ve helped a number of offline companies successfully implement the concept of membership in their businesses.
People thrive on being part of a group of “belongers,” or those who have access to something others don’t, or can’t have.
The true power of the membership, though, comes from packaging your products, services, or offerings, and committing your customers to buying regularly and frequently. It’s a win for them, and a major win for you.
Almost any business can find a unique way to offer some sort of membership, from the barber, to the car wash, to the driving range, to the restaurant.
How could your business?