The Most Important Secret to Marketing Success
Great marketing is not about 'more' communication and–surprisingly–it's not about quality either. If you want to nurture relationships with your customers, the most valuable thing you can do is be
Category
Customer Loyalty
Split Testing Your Customer Experience
One of the cardinal rules of marketing success is that you need to "test, test, test!"
But you should also be split testing the less obvious things you do on a
The Carousel Theory of Marketing
There are right times and a wrong times to ask your customers for things.
When should you ask for a referral?
When should you request a testimonial?
When is the right time to
The Strands of Customer Success (And How to Bond Your People to Your Customers)
I was in New York City last week speaking to a group at Google's HQ in Chelsea.
During a walk through the city, I passed a corner bookstore that said they
How a Simple Banana Bread Recipe Can Grow Your Business (And Keep Customers Salivating for More!)
Learn how a simple banana bread recipe can keep your customers happier and spending more money with your business year after year.
Grease the Slide – How to Give Customers the Best Experience
Remember the old experience of renting a movie?
You used to have to get your winter boots and coat on, warm up the car, shovel the driveway, head to the video
Your Kids Aren’t Welcome Here
I spent close to 10 years working in the restaurant industry.
Here's a little secret (which you probably already know):
More often than not, families who bring their children to dine are
How to Tell Your Customers They’re Wrong
We all know the customer isn't always right.
In his classic book Winning Jack Welch talks about the importance of Candor within a company–being honest about the impact and effectiveness of
Boaty McBoatface and the Dangers of Customer Feedback
Two of the most often heard boardroom buzzwords over the past few years have been the words "authenticity" and "transparency."
I say they're buzzwords because they are built on the wrong
Now You’re Talking My Language
I remember back to a trip to Switzerland where my wife and I stumbled upon a fantastic bakery. The owner of the bakery only spoke German and we only spoke