Don’t Make It Easy to Stay – Make It Impossible to Leave
In Evergreen, I talked about the main reasons why most loyalty programs are terribly ineffective. They're usually based on points and rewards with little thought to how to use the
Category
Customer Loyalty
Your Values Might Be Baloney
Why did you fire John?
Why did you switch providers?
Why did you hire Jill?
Why did you reduce the marketing budget?
Why did you change the brochure?
I ask my clients and executives questions
Don’t Just Sit There…Do Something
I remember a few years ago everyone in the business world was espousing the benefits of a new productivity book called Getting Things Done (GTD). I read the book and
Customer Loyalty Only Requires 3 Things…
It can feel like you need to pay attention to 4,584,282,221 different things in your company, and I've talked to hundreds of executives who feel like they're drowning in data,
To Reach Your Customers, Stop Shouting & Start Whispering
Do you want your prospective customers to like you and want to do business with you? What if you could achieve that before you even attempt to sell them something.
Would
Telling Stories About Yourself : How to Create Your Own Word-Of-Mouth
There's a comic that's so good I felt like I had to share it with you. Not just because it's funny (although it hits just close enough to home for
What The Chickens Can Tell You
Want to know the real health of your business? Sometimes, finding the answer is much easier than you think.
The Walter White Exercise
How well do you really know your customers? What about your sales people, your marketing people, your customer service people?
Here's a fun little exercise you can use to quiz
Doing This Will Instantly Annoy Even Your Most Loyal Customers
You might have loyal customers...but making this critical mistake can instantly turn them off! Don't do it.
Want to Improve the Customer Experience and Reap The Rewards? Do This!
Imagine using a size 14 blue font instead of a size 12 red font and that being the difference between six hundred thousand dollars in revenue.
Even the top marketing