Last week I issued a really simple challenge. I'm so glad many of you tried it. Many readers learned of simple things that were costing them money. For example, one CEO filled out

Here's a simple 10-minute exercise for you to complete this week. It's not fancy. It's not hard, but it's important. Last year, prior to the pandemic I was with the president of a

Not everybody has a gazillion dollars. Not every business has the resources of a company like Amazon. This past week the Wall Street Journal reported that the new refund policy of 2021 is "keep

Episode 51 of the Evergreen Show is available now.Noah and Shawn dive deep into the commonly misused "customer interview" technique. When it's done well, it can provide massive amounts of

After a two-year hiatus, The Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.

Here we are. Launching headfirst into 2021. The pandemic drones on. Areas are facing additional lockdown measures. And yet we must go on. Many of the leaders I'm talking to are telling me it's hard

I started my first business when I was 8-years-old. Little did I know I was tapping into one of the most valuable lessons in business. If I were to ask you, what’s

Last week I tried to engage the autopilot features in my car, and they didn't work. Then a client told me this year has been like driving through a thick,

In today's Tuesday Tidbit I share a story you've got to hear it believe it!This is a story never shared in the Tidbits before...If you want happy customers, and a