A classic study shows us how why the small mistakes we make for our customers might have a larger impact than the bigger ones.
You can find the study here: http://webs.wofford.edu/boppkl/coursefiles/Psy150/Labs/SocialLab/Kanner81_Hassles%20and%20Uplifts.pdf
[youtube width=”853″ height=”480″ video_id=”wADMEl_o5ww” style=”no-style” position=”middle”]
