Almost every company says they put the customer first. The problem is that while most companies say that, rarely actually do it all the time.
In this video, I explain why companies struggle to live up to their espoused values – and what your company can do about it.
You can register for the Evergreen Summit at http://theevergreensummit.com
You can read more about the famous study here: http://www.spring.org.uk/2009/12/when-situations-not-personality-dictate-our-behaviour.php